Product Code: OLED77G7V

Now £19,898.00

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The LG OLED77G7V is the future of TV, delivering mind-blowing visuals with OLED technology, Ultra High Definition resolution and Active HDR.

Looking for a smaller screen? This TV is also available with a 65-inch screen - OLED65G7V.

Simply Stunning Picture

Organic Light-Emitting Diode (OLED) screens deliver some of the best possible pictures. Each pixel is self-lighting and can be turned on and off individually, unlike standard LED screens that require backlighting. This technology allows the OLED77G7V to deliver infinite contrast that gives you the deepest and darkest blacks as well as stunning true-to-life colours.

Combine this with Ultra High Definition resolution and something truly outstanding happens. Over one billion vivid colours deliver out-of-this-world detail.

The 4K upscaler means you can enjoy all the benefits of this UHD television no matter what you’re watching. The upscaler converts lower resolution programmes to near 4K quality, so you can watch both your old and new favourites in incredible detail.

Active HDR

High Dynamic Range is the future of content. A small amount of HDR content is already available on some streaming services, and it will only become more popular.

This LG TV uses Active HDR, so not only is it ready for the HDR10 format – the standard HDR – but it can also display Dolby Vision, Hybrid Log Gamma (HLG) and Technicolour HDR formats. This means that the OLED77G7V is already compatible with the next generation of HDR.

A Work of Art

This is not just a 4K UHD TV; this is an LG Signature Premium 4K UHD TV. And as such it makes a statement, not only with the outstanding picture quality but also with its stunning design.

Thanks to the OLED technology not requiring a backlight, the screen is extremely light and thin – so much so that it has been bonded directly on to a transparent pane of glass. This unique picture on glass design is unlike anything else on the market.

The gold and wine stand has a high-quality sound bar integrated into it. This stand is also foldable, so whether you put your TV on a unit or mount it on a wall, you can expect cinematic sound.

360° Sound Experience

Using 80 W, 4.2 ch Dolby Atmos sound, this LG OLED TV delivers a truly immersive home entertainment experience.

Unlike stereo and surround sound (which delivers sound through channels towards the same point), Dolby Atmos delivers sound that seems channel-free. By aiming some speakers upwards, the audio bounces off the ceiling and appears to come from all around you, producing a more atmospheric experience.

Bringing Simple Back

With this TV, you’ll have access to thousands of films, millions of songs, catch-up TV services and a plethora of apps that let you do everything from checking the weather to keeping in touch with friends. Even so, the LG OLED77G7V is incredibly easy to use, thanks to the WebOS platform.

This smart TV platform is simple and intuitive, so you can gain access to your content without having to leave your current screen. The menu bar is customisable too – allowing you to put your favourite apps at the top for quick and easy access.

Film-buff or Gamer

Whether you enjoy battling your way through a horde of zombies, or sitting back and relaxing with the latest rom-com, you won’t have to worry about swapping cables. With four HDMI connections, you can connect your UHD Blu-ray player, console, laptop and other devices.

There are also three USB ports, allowing you to plug and play content from an external device such as a USB stick or hard drive.

The LG OLED77G7V is everything you could ever want in a TV and so much more – get the future of TV, today.


Screen Size 77-inches
Technology T2/C/S2
Technology UHD UHD
Technology Quantum Dot OLED
Tuner Freeview HD / Freesat HD
HDMI Connections 4
Colour Gold & Wine
Resolution 3840 x 2160
Energy Rating A
Sound 4.2ch 80W
Stand Foldable Soundbar Stand
Product Dimensions (H x W x D) 105.5 x 173.4 x 31.7cm
Product Weight 54.1kg
Bar code (EAN No.) 8806084550569